The Gallatin Economic Development Agency, the City of Gallatin’s principal organization for corporate recruitment and expansion, announced the launch of a new marketing initiative following another consecutive year of economic growth. The new promotional campaign “Gallatin Gets It,” is part of the agency's continuous effort to provide information about the city's thriving business climate and competitive advantages to global business decision-makers in tech and manufacturing sectors.
The campaign is comprised of a new website and a brand video. Both can be viewed at GallatinGetsIt.com.“
Today's competitive site selection process requires communities to be highly responsive to the needs of industry," said Executive Director James Fenton. "This new campaign will allow us to tell Gallatin's story to global business leaders in a more compelling and efficient way than ever before.”In the competitive environment of economic development deals, the brand video serves as a refreshing and engaging approach to economic development marketing. By featuring dozens of real people and real places, business prospects are given an authentic representation of the diverse, vibrant, and thriving community that is only found in Gallatin.
The website features essential economic and industry data for the city's target industries and highlights comprehensive business and workforce development resources. Other interactive features include an interactive map of available sites.The marketing campaign, produced by Civitas Agency in Nashville, was filmed at multiple locations and events within Gallatin and prominently features participation from familiar brands like Meta, Beretta and Volunteer State Community College. The online tool will more effectively position the city as a prime location for corporate investment as more executives and site selectors do their initial research from mobile devices.
This campaign bookends another banner year for the agency’s economic development efforts. In 2022, Gallatin returned to pre-pandemic unemployment levels of less than 3% and the agency helped secure $1.9 Billion in additional capital investment. This past year also saw the community’s population surpass 50,0000 and the city experienced 10 straight months of sales tax collections of over $1 million. All signs point to a healthy local economy in Gallatin that continues to gain unprecedented momentum.